New way of making a website???

Firstly, please visit http://sofake.com/. The content of this website is boring. However, as I said before, websites of design companies don't have anything exciting except the technologies performances. And the exciting thing in this website is its navigation between pages. This is the first time that I see website like this. Web pages are contain in each other. When we move to the next page, the website just zoom in & zoom in. It's hard to describe it so explore by yourself. It might helpful for us in future.

Scene shot of 1 page in http://sofake.com

Zoom in from the previous page